Advertising is a major part of any sales business. Personal referrals are more valuable than any other type simply because they are more informative and personal. A referral from a satisfied customer is invaluable to a professional salesperson. A recommendation from a fellow professional carries the same or more value than a referral from a friend. This is what we do for each other in our Referral Source meetings and it happens several times per week. I could probably survive without my Referral group but I wouldn't want to.
Western Star Security & Patrol